Employee Signage and The Facility Tour
The Facility Tour is one of those special opportunities for your business to shine.
When visitors come to your facility - whether they be prospects, investors, job candidates, or community groups - you are looking to educate and impress. It is good for business and good for your brand.
This is especially important when the tour is led by your CEO or other executive team members. I have witnessed the impact that a passionate CEO creates when leading a facility tour and how that passion helps secure new business.
I have also seen how Employee Signage networks can be leveraged to greatly enhance the tour experience - for little, or no, additional cost - to produce compelling outcomes.
How It Works
Most digital signage displays have a media player installed behind the display. Professional quality players typically have storage capabilities and expansion ports.
Through a networked connection (or USB drive), you can easily load the tour presentation onto the media player where it resides while your standard content plays.. Then by using a wireless Infrared Remote (via the USB port), the presenter can call up their presentation and speak to its content. Once complete, the signage returns to its standard content.
Alternatively, the presentation could be a narrated video.
Either way, it is simple, inexpensive, and elegant.
Elevating The Experience
Incorporating digital signage presentations into your facility tour helps elevate the experience for your audience. This speaks to your professionalism and makes the experience more memorable.
One very effective application is to install a larger display - or a 2x2 video wall - into the building lobby and use this to drive the presentation. This proves to be a great way to “kick off” the tour and set the stage for success.
At Butterpie Labs, we have experience integrating tour presentations in signage for offices, operations centers, distribution centers, and manufacturing facilities. Feel free to Contact me to learn more.