Employee Signage and Knowledge Retention

In a November 2023 report, Statistica.com finds that US businesses, with under 1,000 employees, invest $1,420 per employee on learning.  For a business with 700 employees, that amounts to roughly $1,000,000 per year.

This represents a significant investment for business, complicated by the difficulty in quantifying the organization’s Return On Investment (ROI) for learning initiatives.

Integrating Corporate Learning into your Employee Signage content strategy is a compelling method for improving the return on learning investment.

Improved Knowledge Retention

Employee Signage can be leveraged, with great effect, to better ensure Knowledge Retention.  This is accomplished by scheduling repeated immersions of crisp learning points into the signage content in the months following a learning event.

A major issue impacting the effectiveness of corporate learning is that the timeliness of the training does not always align with when the learner will put the lesson into practice.

Knowledge is lost at an almost exponential rate when it is not being put into use.  Statistically, only 10% of learning content is retained one month after a training course.

Repeated reinforcement of key learning points at specified intervals has been proven to dramatically improve knowledge retention. When properly implemented, organizations find that nearly 90% of learning content is retained one month after a training course.

By improving Knowledge Retention, you can dramatically improve the effectiveness of the learning and realize the learning’s desired results. This is measured in areas such as operational efficiency and risk mitigation.

Relevance of Content

The Linkedin 2023 Workplace Learning Report offered a surprising statistic that exemplifies the need s to focus on Knowledge Retention: “Skill Sets for jobs are expected to change by 50% by 2027.”  This compares to a change in required skill sets of only 25% over the eight year period from 2015 thru 2022.

This amount of change drives a need for methods to improve the efficiency of training, such as Employee Signage.

Another finding of the Linkedin report is that Human Skills - such as Management, Communications, Customer Service, and Leadership - top the list of in-demand skills that organizations are hoping to instill.  These skills tend to span across all departments of an organization, making them relevant to all viewers of an Employee Signage network.

In additional to the operational efficiency gained through improved Knowledge Retention, these efforts also demonstrate positive ROI in terms of Employee Retention.  This is particularly true with younger associates.

Younger workers crave learning opportunities.  Integrating learning into Employee Signage helps satisfy that desire, leading to better engaged, upskilled associates who are efficient, effective, and happy.

That happiness directly impacts Employee Retention.  The Linkedin study found that 93% of organizations are concerned about Employee Retention and found that Learning Opportunities are the No. 1 method for helping improve retention.

Low Cost of Implementation 

Another argument for learning leaders to embrace Employee Signage its relatively low expense.  Most larger organizations have already invested in signage technology and the addition of learning content is negligible.

For organizations that do not have existing deployments, the organizational cost is still considered low when spread across the multiple organizations that can leverage this communications channel to create positive contribution.

With our considerable expertise in Enterprise Learning, Corporate Communications, and Employee Signage, Butterpie Labs can help you develop a content strategy to help drive Knowledge Retention and add significant value to your organization.